Unmanned Systems Canada / Systèmes Télécommandés Canada (USC-STC) is a Canadian-registered not-for-profit association founded in 2003 by a small group of entrepreneurs and visionaries who were committed to protecting and representing the interests of Canada’s unmanned vehicle systems community.
This community of innovative thinkers has grown far beyond its government, research and military roots to include students, academia, industry, and investors across the aerial, ground and marine unmanned systems sector.
Our Mission Statement
As Canadians, we are blessed to live, play and work in the second largest country in the world. Unmanned vehicle systems – whether they fly, swim or crawl – have a role to play in helping to explore, protect, monitor, and better understand this magnificent country.
As Canada’s national industry association, we are committed to working with our members and partners from industry, academia and government to host events, support outreach activities and encourage partnerships that support sector investment, innovation and growth.
Unmanned Systems Canada has a broad mission statement:
“To represent the interests of Canada’s unmanned vehicle systems community of industry, academia, government, military, and other interested persons at home and abroad.”
Our vision is to promote public awareness, education and appreciation for the social, economic, and environmental benefits that unmanned systems can provide to individuals, communities and organizations.
We recognize there is diversity in the voices, business goals and organizational objectives of our members and rapidly growing community.
Yet USC strives to provide a strong, single voice that advocates for safety, high professional standards, collaboration and a stable, responsive regulatory framework.
We believe these keystones build confidence in the public and private sectors – which enables businesses, researchers and innovators to attract more investment into the sector and to increase the adoption of unmanned vehicles. Key objectives:
“To promote and facilitate the growth of the Canadian unmanned vehicle systems community through education, advocacy, and exchange of ideas and technologies”
“To assist the Canadian unmanned vehicle systems community to achieve leadership in research, development, application, and operations”.
- To represent the interests of the unmanned vehicle systems community of industry, academia, government, military, and other interested persons to the public, the private sector, other non-profit groups and policy-makers.
- To promote public awareness, education and appreciation for the Canadian unmanned vehicle systems community to itself, to Canadians, and to other nations.
- To promote and facilitate the growth of the Canadian unmanned vehicle systems community through education, advocacy, and exchange of ideas and technologies
- To assist Canadians in unmanned vehicle systems community to achieve leadership in research, development, application, and operations.
USC’s staff, volunteer Board of Directors and Committees gather feedback from our members and industry stakeholders to define then achieve specific, measurable, and realistic short-term and long-term organizational goals. All decisions about finances (operating expenses, marketing activities, etc.), Committee work, and new projects must not only align with the mission of USC but directly contribute to helping us achieve our goals.
Key, immediate goals for USC to attain by December 31, 2018:
- Membership Goal: Provide a strong value proposition to attract and retain 500 individual, government and corporate members
- Partnership Target: Sign and promote cross-promotional agreements and/or MOU’s with 10 industry unions and/or associations, other non-profit associations, and government agencies
- Sponsorship Target: Secure and promote 12 more individual, corporate and government sponsors to support the work of USC and its Committees
- Unmanned Canada 2018 Goals: Host a world-class conference and trade show for 350 participants (including 40 speakers/presenters and 45 exhibitors and/or event sponsors). Get coverage from 10 media outlets. Facilitate 200 business connections for participants through an interactive B2B app and Exhibitor Hall networking sessions
- Marketing/Communication Goals: Provide daily posts on each USC social channel. Increase number of social media followers on LinkedIn, Twitter and USC Facebook groups by 10%. Increase user interactions (clicks, likes/shares, and new posts) by 5%
- Strategic Goals: Ensure that USC’s current Committees (and future Committees) have financial, internal, and political resources in place to define and then meet objectives that respond to opportunities and address needs of our internal and external stakeholders
Current & Future Marketing Activities
We are focused on providing value to members to assist them to meet their academic, social and business objectives. Marketing activities that we currently undertake, and will expand upon, are intended to:
- Aggressively promote the benefits USC provides to our members and the broader unmanned systems ecosystem.
- Increase engagement with vertical sector groups, develop more affiliate programs, implement a new ‘Diversity and Inclusion’ strategy and recruit affiliate partners to offer ‘member-to-member’ perks.
- Update then promote a national UAS industry directory in both online and print formats to showcase USC members.
- Expand our network of national and international contacts in all three industry sectors: aerial, ground and marine unmanned systems.
- Empower our staff, volunteer Directors, Committees, association members and community champions to host at least one monthly USC education/outreach activity (workshops, industry event, and/or online webinar) by October 1st 2018.
- Better represent our sector to the public, the private sector, academia, industry organizations, government and the media. Key goals:
- Finalize and promote a media package with contact information and subject matter expertise of USC Directors and USC members available for interviews by October 15th, 2018
- Develop a dynamic online library to better organize, gather and disseminate the wealth of resources of value to our members and the broader community including USC and member conference presentations, best practice/white paper documents, tutorial videos, case studies, research, etc. by December 15th, 2018
- Assert USC’s position as the recognized voice and advocacy champions for Canada’s UAS community with regulators at home and abroad. USC Committees work with Transport Canada, ICAO, and other policy-makers to implement a responsive regulatory framework. A key outcome will be to publish a monthly update from Committees (such as our current Policy/Regulatory Committee and upcoming Training/Standards Committee) to keep the community informed about on-going advocacy and advisory work with regulators.
- Foster future leaders by working with more Canadian universities and colleges to expand the reach of USC’s National Annual Student Competitions (for Aerial/UAV and Ground/UGV), our National Unmanned Systems Student Paper Competition, and student Award programs (such as the Mark Cuss Memorial Scholarship).
- Provide a key platform for individuals, companies and government, to recognize and honour those who contribute to the advancement of the unmanned vehicle systems sector. We must expand our scholarship and bursary programs beyond the current Mark Cuss Memorial Scholarship, Pip Rudkin Individual Achievement Award and USC Organizational Award.
- Share best practices and peer-reviewed knowledge through our online resource library and Canada’s national research publication, The Journal of Unmanned Systems.
USC Contact Information
Unmanned Systems Canada
PO Box 81055
Ottawa, Ontario K1P 1B1