Unmanned Systems Canada / Systèmes Télécommandés Canada (USC-STC) is the national industry association representing entrepreneurs, businesses, students academia, industry, and government organizations working in the aerial, ground and marine remotely-piloted and unmanned vehicle systems sector.
We are committed to promoting public awareness, education and appreciation for the social, economic, and environmental benefits that unmanned systems can provide to individuals, communities and organizations.
USC-STC is a Canadian-registered not-for-profit association founded in 2003 by a small group of entrepreneurs and visionaries who were committed to protecting and representing the interests of Canada’s unmanned vehicle systems community.
This community of innovative thinkers has grown far beyond its government, research and military roots to include students, academia, industry, and investors who are innovating Canada with new inventions and applications for aerial, ground and marine remotely-piloted and unmanned vehicles.
Our Mission Statement
As Canadians, we are blessed to live, play and work in the second largest country in the world. Remotely-piloted and unmanned vehicle systems – whether they fly, swim or crawl – have a role to play in helping to explore, protect, monitor, and better understand this magnificent country.
Unmanned Systems Canada / Systèmes Télécommandés Canada (USC-STC) has a broad mission statement:”
“To represent the interests of Canada’s remotely-piloted and unmanned vehicle systems community of businesses, industry, academia, government, military, and other interested persons at home and abroad.
As Canada’s national industry association, we are committed to working with our members and partners to host events, support outreach activities and encourage scholarships, projects and partnerships that support sector investment, innovation and growth.
We recognize there is diversity in the voices, goals and objectives of our association members and the larger ecosystem of industry stakeholders. USC-STC members include individuals and organizations who are researching, inventing, manufacturing, adopting, and exporting Canadian products, services and expertise.
Yet USC-STC has a high-level objective to strive to provide a strong, single voice that advocates for safety, high professional standards, industry collaboration and a stable, responsive regulatory framework.
We believe that our focus on safety, professionalism and collaboration are keystones that build confidence in the public and private sectors – which enables businesses, researchers and innovators to attract more investment and to increase the adoption of unmanned vehicles.
Therefore, another key objective of USC-STC is to:
“To promote and facilitate the growth of the Canadian remotely-piloted and unmanned vehicle systems community through education, advocacy, and exchange of ideas and technologies”
Additional USC-STC Objectives
On behalf of our association members and the broader remotely-piloted and unmanned vehicle systems community of entrepreneurs, businesses, industry, students, academia, military, and government stakeholders, USC-STC will strive:
- To represent our community’s interests to the public, the media, the private sector, other non-profit groups and policy-makers.
- To promote public awareness, education and appreciation for the Canadian remotely-piloted and unmanned vehicle systems industry to itself, to Canadians, and to other nations.
- To promote and facilitate the growth of the Canadian remotely-piloted unmanned vehicle systems industry through education, advocacy, and the exchange of ideas and technologies
- To assist Canadians to achieve leadership roles in research, development, application, and operations.
USC-STC Organizational Goals
USC-STC’s staff, volunteer Board of Directors and Committees gather feedback from our members and industry stakeholders to define then achieve specific, measurable, and realistic short-term and long-term goals. All decisions about finances (operating expenses, marketing activities, etc.), individual Committee work, and new projects must not only align with the mission of USC but directly contribute to helping us achieve our goals.
Key, immediate goals for USC-STC to attain by December 31, 2018:
- Membership Goal: Provide a strong value proposition to attract and retain 500 individual, government and corporate members
- Partnership/Member Benefits Target: Sign then promote MOU’s and/or cross-promotional agreements with 10 industry suppliers, government agencies, and unions, other non-profits and industry associations to oexpand our ‘Member Benefits’ package.
- Sponsorship Target: Secure and promote 12 more individual, corporate and government sponsors to support the work of USC-STC and its Committees
- Unmanned Canada 2018 Vancouver Conference and Trade Show Goals: Host a world-class conference and trade show for 350 participants (including 40 speakers/presenters and 45 exhibitors and/or event sponsors). Get coverage from 10 media outlets. Facilitate 200 business connections for participants through an interactive B2B app and various Exhibitor Hall networking sessions
- Marketing/Communication Goals: Provide daily posts on each USC-STC social channel. Increase the number of social media followers on LinkedIn, Twitter and USC Facebook groups by 10%. Increase user interactions (clicks, likes/shares, and new posts) by 5%
- Strategic Goals: Ensure that USC-STC’s current Committees (and future Committees) have financial, internal, and political resources in place to define and then meet objectives as defined by our membership, internal and external stakeholders
Current & Future Marketing Activities
We are focused on providing value to members to assist them to meet their academic, social and business objectives. Marketing activities USC-STC currently undertakes, and will expand upon, are intended to:
- Aggressively promote the benefits USC-STC provides to our members and the broader remotely-piloted and unmanned systems ecosystem.
- Increase engagement with vertical sector groups, develop more affiliate programs, implement a new ‘Diversity and Inclusion’ strategy, and recruit affiliate partners to offer ‘member-to-member’ perks.
- Update then promote a national industry directory in both online and print formats to showcase USC-STC members.
- Expand our network of national and international contacts in all three industry sectors: aerial, ground and marine unmanned systems.
- Empower our staff, volunteer Directors, Committees, association members and community champions to host at least one monthly USC-STC education/outreach activity (workshops, industry event, and/or online webinar) by December 1st, 2018.
- Better represent our sector to the public, private sector, academia, industry organizations, government and the media. Key short-term goals will be to finalize and promote:
- A USC-STC media package by:
- October 15th, 2018 that increases media presence at our 16th Annual National ‘Unmanned Canada’ Conference and Tradeshow in Vancouver, BC (Oct. 30-Nov. 1st).December 15th, 2018 that provides media with contact information of subject matter experts available for interviews, prioritizing USC-STC Directors and members.
- A Request for Proposals (RFP) by December 20th, 2018 to develop, maintain and promote two dynamic online resources:
- A national database/directory of professional operators, businesses, academia, associations, etc. from all three sectors of our industry.An online resource library for the industry. We need to showcase businesses and the wealth of industry research, conference presentations, best practice/white paper documents, tutorial videos, case studies, etc. they can share.
- A USC-STC media package by:
- Assert USC-STC’s position as the recognized voice and advocacy champions working with regulators, at home and abroad, for Canada’s remotely-piloted and unmanned systems community.
- For over 15 years, USC-STC leaders and Committees have had varying levels of engagement to steer policy discussions and Working Groups with Transport Canada, ICAO, aviation authorities, and other policy-makers to develop then implement a responsive regulatory framework. A strategic plan must be developed by December 30th, 2018 that assesses the need for USC-STC to re-invigorate and/or establish new formal Working Groups and/or other vehicles to move key policy issues forward in 2019.A key outcome (by December 2018) will be to publish monthly updates from USC-STC Committees working with the policy-makers (such as our existing Policy/Regulatory Committee and two relatively new groups – the UAS Safety Standards and UAS Training/Education Committees) to keep stakeholders informed about on-going advocacy and advisory work with regulators.
- Foster future leaders by working with more Canadian universities and colleges to expand the reach of USC-STC’s National Annual Student Competitions(for Aerial/UAV and Ground/UGV sectors, our National Unmanned Systems Student Paper Competition, and student Award programs (such as the Mark Cuss Memorial Scholarship).
- Provide a key platform for individuals, companies and government, to recognize and honour those who contribute to the advancement of the remotely-piloted and unmanned vehicle systems sector. We must expand our scholarship and bursary programs beyond the current Mark Cuss Memorial Scholarship, Pip Rudkin Individual Achievement Award and USC Organizational Award.
- Share best practices, research, and peer-reviewed knowledge through our online resource library and partnership with Canada’s national research publication, The Journal of Unmanned Systems.
USC Contact Information
Unmanned Systems Canada / Systèmes Télécommandés Canada (USC-STC)
PO Box 81055
Ottawa, Ontario K1P 1B1